Analytics

Stop exporting CSVs. Start asking questions.

One analytics surface across CRM, projects, support, finance, time, and people. Pre-built dashboards on day one. AI insights, scheduled reports, and KPI-triggered automations baked in.

One surface, every metric

Operational dashboards that update themselves.

Pre-built widgets, custom queries, scheduled exports, AI clustering, anomaly detection. Built for the SMB CFO who shouldn't need a data team.

Cross-module dashboards

Mix CRM funnel, project velocity, support SLA, finance MRR — on one canvas. No joins, no SQL — every module shares one schema.

Pre-built widget library

30+ widgets curated for SMBs: pipeline coverage, deal velocity, ticket aging, invoice DSO, candidate funnel, time-to-fill, expense burn.

Custom widgets

Pick a source table, slice by any field, render as line/bar/pie/funnel. Save to a dashboard, share with the team, schedule to email.

Saved views & filters

Slice every dashboard by team, region, customer segment, time bucket. Compare period-over-period without rebuilding the chart.

Scheduled reports

Email a weekly snapshot to your CFO, a daily ticket digest to support, a monthly board pack to investors. PDF, CSV, or interactive link.

AI-driven loss reasons

Workestra reads your closed-lost deals and clusters them. "42% lost to budget, up 18% this quarter." The narrative, not just the chart.

Revenue & MRR tracking

ARR, MRR, churn, expansion, downgrade — sourced live from finance and CRM. Cohort retention curves and revenue waterfall by month.

Operational KPIs

First-response time, resolution time, NPS, on-time delivery, sprint velocity — every operational metric SMBs measure, in one place.

Team & individual leaderboards

Activity, throughput, conversion. Coach the team off the same numbers. Privacy-aware by default — toggle to enable per workspace.

Funnel & cohort analysis

Multi-step funnels with drop-off attribution. Retention cohorts by signup month, plan tier, or any custom dimension.

Anomaly detection

Workestra surfaces unusual spikes and drops in your KPIs and pings the right channel. No threshold tuning, no alert fatigue.

Public dashboards

Share a read-only dashboard with a board member or external auditor. Branded, tokenized, expiry-aware — no extra seat needed.

Built into the suite

The analytics tool that lives where your data lives.

Workestra Analytics isn't a connector. It's the same database, same schema, same access control as the modules it reports on.

Pulls from every module

CRM, recruiting, projects, support, finance, time, people — all queryable in one analytics surface. The data is already joined.

AI-driven loss reasons

An LLM reads your free-text loss notes and clusters them into a ranked list. Refresh weekly. See pattern, not noise.

Schedule reports to email

Daily, weekly, monthly cadences. CSV or PDF attachments. Per-recipient time zone. Filter values can be parameterized per recipient.

Trigger automations on KPIs

When pipeline coverage drops below 3x, when DSO climbs above 45, when ticket backlog grows three days running — fire an action.

vs Tableau, Looker, Metabase

Standalone BI is a tax on your data team.

Per-seat BI tools were priced for analyst-led organizations. SMBs don't have analysts — they have operators who need the answer this afternoon.

Standalone BI tools

  • Data sourceConnect to CRM, then to Stripe, then to Zendesk. ETL each one nightly.
  • Time to first insightWeeks of dbt models and dashboard wiring before the first chart.
  • Pricing modelPer-seat BI tools price the analyst class. Per-row warehouse pricing scales with your data.
  • Action loopInsight in BI tool. Decision in another tool. Manual sync.
  • AI insightsEither absent, or a separate "AI add-on" SKU.

Analytics in Workestra

  • Data sourceSame database as your modules. Live data, no warehouse, no ETL.
  • Time to first insightPre-built dashboards on day one. Custom widgets in 90 seconds.
  • Pricing modelIncluded. Every Workestra seat sees the dashboards they're permitted to.
  • Action loopKPI breach fires an automation, opens a task, emails the owner.
  • AI insightsLoss-reason clustering, anomaly detection, narrative summaries — built in.
Stop building dashboards. Start using them.

One analytics surface. Every module.

Free for the first 5 seats. Pre-built dashboards on day one. No warehouse, no ETL, no analyst required.

Free forever for teams up to 5. No credit card required.